Winning Teams and the CEPA Advantage

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We live in a business world where growth is worshipped. Entrepreneurs measure themselves by how many people they employ. Many founders dream about making lists whose sole criterion is revenue growth.
However, if your endgame is to sell your business to a strategic acquirer one day, indiscriminate revenue growth may not result in a commensurate spike in your company’s value; in some cases, it may even detract from it.
Have you ever considered that knowing too much about your company’s product or service could be a disadvantage? Sometimes, not being a technical expert can help you avoid a common trap many founders fall into.
Today is one of my favorite topics…phantom demand. No, it has nothing to do with superheroes or Andrew Lloyd Weber or anything else of a non-business ilk. It’s a wildcard in forecasting that can have the biggest impact more than you think possible.
Ken Lane, partner of PivotPoint, has more than thirty years of experience in providing strategic guidance for companies in the Lawn, Gardening and Horticulture space. He has helped companies of various sizes, stages and ownerships to grow their value with his expertise in sales, marketing, forecasting and P/L planning.